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What is the lifetime value of a new customer?
Entrepreneur Advice

When opening a new business, you need to consider what sort of customers you want (and need) to attract to your company in order to be successful. Most people will want to attract lifelong customers, otherwise known as regulars. By building up a reliable clientele, your business thrives effectively, especially because regular customers essentially advertise your company for you by word of mouth.

Every customer has a potential lifetime value

Customer lifetime value (CLV) refers to the new profit that a customer can bring to you and your company throughout your professional relationship. There are actually various kinds of software programs that can help you predict the lifetime values of different customers. It goes without saying that ideally, you want to be attracting the ones with the highest net value. Using the predictions for these CLVs, you can, to a certain extent, forecast incoming cash flow, especially when you have quite a few of these valuable customers. Therefore, establishing a good working relationship with these types of clients is an essential part of creating and maintaining an excellent business.

How can you calculate the lifetime value of your new customers?

Estimating the value of new customers is absolutely worth it; these sorts of predictive analytic programs can drastically alter your profit margins. They’re designed specifically to calculate the net worth of a customer. It might also be a good idea to hire someone either to help train you to use these sophisticated programs, or to actually run them for you, since they can be very complicated. Most of the time, they require professional training to operate properly. For this reason, you should perhaps consider investing in government funded programs that can help train you or your staff to use these technical programs. Alternatively, you can apply for various grants and subsidies that can help cover some of the initial costs of hiring an expert to help you set everything up. Try using the Grant Finder Tool to browse your options. Once the initial costs are out of the way, your business will thrive seamlessly.

Working out the lifetime value of your new customers can really help you start your business on the right track. You will soon see a difference in the amount that you are making on a monthly basis, with just a little effort on your part.


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Take 45 seconds to learn how much money your small business may be able to receive in government grants and/or loans if you meet the criteria. While no one can guarantee you funding, the more you know the better.

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