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More ways to flatter prospects and increase profits
Small Business Marketing Tips

First beware of overdoing it. Excessive flattery can turn people off. If you lay it on too heavy, people will realize you're faking it. But if it's genuine, they'll appreciate it. Compliment them on their office, their car, their home décor – things that genuinely strike you as worth complimenting.

Getting reciprocal links from relevant websites is a big element in improving your search engine ranking. Send notes to the owners of sites you'd like to link to yours, complimenting them on the site – its design, its ease of use, its content. Mention specifics. The extra attention will be flattering, much more convincing than a basic form request.

Make customers or clients part of a special group or club who can get special incentives, special offers, or other benefits you don't normally offer to any one who walks in off the street.

Look for ways to recognize that your customers are smart, discerning, competent, or have high standards – because they've chosen your product or service. Let them know they're in good company with other people who've chosen your product or service.